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Professional Development, University Extended Education, California State University, Fullerton

Research paper about Digital Marketing

Digital Marketing

Today's marketing professional needs to understand the capabilities of new and emerging media platforms, how they influence consumer behavior and affect business decisions. And because those platforms are always evolving, a certificate program is often the most efficient and economical way to get and stay at the top of your field.

Top 30 Best Value Digital Marketing Certificate Program

Cal State Fullerton's nationally ranked Digital Marketing certificate program is ideal both for working professionals who need to incorporate digital marketing into their existing job, and new graduates who want to break into the digital marketing field. Our program focuses on developing the of skills required to build and sustain digital marketing campaigns, and can help you anticipate and embrace the inevitable – but exciting – changes that are guaranteed in this field.

Throughout the program’s six online courses, you will be developing and refining a real-world digital marketing plan for a mock company. Each course is offered online and lasts 4-6 weeks; the entire program can be completed in as little as 10 months. Twelve Continuing Education Units will be awarded to certificate graduates.

Program Benefits:

  • Gain an understanding of today's digital marketing landscape
  • Develop a digital marketing campaign demonstrating your digital marketing expertise
  • Understand the use and application of digital communication tools, marketing strategies and tactics
  • Identify key elements that influence online consumer behavior
  • Research and assess the range of communications opportunities
  • Assess online analytics and measurement
  • Learn team roles and responsibilities in the campaign process
  • Comprehend the latest laws and regulations governing communications and privacy
  • Articulate best practices and future trends

Non-California Residents

Due to state and federal regulations, non-California residents may only enroll in CSUF online courses when their state has authorized CSUF as a provider. Click here for more information.

It is recommended that participants who reside outside of United States and whose first language is not English must possess English language proficiency equivalent to a minimum TOEFL score of 550 (paper), 80 (iBT) or IELTS score of 6.5.

It is the participant’s responsibility to demonstrate English language proficiency necessary to fully participate in the class lectures and discussions.

For optimal viewing of the course schedule below, please view on a tablet or desktop
Please note: Note: Click on the course title to view all available course sections. Hover over the colored labels to view where the course will be offered.
Course Title
Fall
2016
Winter / Spring 2017
Summer
2017

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Days Date Time Location
03/06/17-04/23/17 Online Online-Variable
Fee
$600.00
Register
 
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Days Date Time Location
05/01/17-06/04/17 Online Online-Variable
Fee
$450.00
Register
 
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Days Date Time Location
06/12/17-07/30/17 Online Online-Variable
Fee
$600.00
Register
 
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Days Date Time Location
08/07/17-09/03/17 Online Online-Variable
Fee
$300.00
Register

Upon completion of the certificate program, graduates will be able to:
- Understand the Digital Marketing landscape and develop a digital marketing campaign.
- Understand the use and application of digital media platforms, communication tools, and marketing strategies and tactics.
- Identify key elements that influence online consumer behavior.
- Research and assess the range of communications opportunities.
- Assess online analytics and measurement.
- Understand team roles and responsibilities in the campaign process.
- Understand the latest laws and regulations governing communications and privacy.
- Articulate best practices and future trends.

- Marketing professionals
- Product, brand and marketing project managers
- General business managers
- Account and advertising executives, managers, and coordinators
- General marketing analysts and content managers
- Public relations and communications specialists and coordinators
- Programmers and other technology professionals who want an understanding of the infrastructure behind digital marketing
- Individuals in other professions with cross functional marketing responsibilities

In addition, it is recommended that participants who reside outside of United States and whose first language is not English possess English language proficiency equivalent to:

A minimum TOEFL score of 550 (paper) or 80 (iBT)
Or
A minimum IELTS score of 6.5

There is no need to send the test score to the University. It the participant's responsibility to demonstrate English language proficiency necessary to fully participate in the class lectures and discussions.

Catherine T Atwong
Associate Professor of Marketing, Mihaylo College of Business and Economics, Cal State Fullerton
Carolyn Coal
Assistant Professor of Communications, College of Communications, Cal State Fullerton
Luis Gomez
Digital Producer-KPCC/SCPR Events
Kari A Knutson Miller
AVP, International Programs; Dean, University Extended Education California State University, Fullerton
Lyra Madding
Director of Marketing at Office Solutions
Lauren Pawell
Founder, Bixa Media
Mike Plata
Marketing Director, ByteLaunch
Mike Rossi
Director of Marketing, Crexendo
Teresa Ruiz-Decker
Social Media and Communications Manager- Children's Health Council
Kim Tang
Program Developer, University Extended Education, Cal State Fullerton
Shelly Wang
Manager, Program Development, University Extended Education, Cal State Fullerton
Gabrielle Windsor
Director or Strategic Planning: The Armory

About the Program

Makeda Seyoum
657.278.8392
mseyoum@fullerton.edu

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