Course Number: SBAE 6985 (2.4 CEUs/24 Hours)
Search Engine Marketing remains one of the top strategies for driving traffic to a website. Participants will learn the art and science of how search engines work, how it contributes to online visibility and ranking, and the role of website design and usability into the marketing mix. Through the course participants will build out a campaign and develop a detailed strategic and tactical level search engine marketing plan. In addition, participants will also learn how to use key performance indicators to measure the effectiveness of a campaign.
The Digital Marketing Landscape