Course Number: SBAE 6987 (1.8 CEUs/18 Hours)
The reach of social media is continuously expanding and there are limitless opportunities to engage consumers, promote products and services, and create brand loyalty. Learn how to incorporate social media into the business strategy, build brand management, and grow a social media presence. Participants will build out a campaign and develop a detailed strategic and tactical level social media marketing plan, as well as learn how to use key performance indicators to measure the effectiveness of a campaign.
The Digital Marketing Landscape