Course Number: SBAE 6989 (1.2 CEUs/12 Hours)
This final capstone course offers participants a unique opportunity to integrate and apply the concepts and strategies learned in the previous courses. Participants will select one existing company or organization and from start to finish plan and develop a multi-channel digital marketing campaign. Presentations will cover key aspects of a well-planned digital marketing plan, best practices and lessons learned.
The Digital Marketing Landscape, Site Optimization and Strategic Search Engine Marketing, Getting Results with Email Marketing and Online Advertising, Social Media Marketing Strategy and Execution, Mobile Marketing: Getting Mobile-lized
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