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Digital Marketing Certificate

Projected outlook for some certified Digital Marketing experts:

286,800Number of Jobs, 2018

$132,620Median Pay per year, 2018

8%Job Growth, 2018-2028 (FYI - 5% is average)

*U.S. Department of Labor, Bureau of Labor Statistics, Occupational Outlook Handbook - Advertising, Promotions, and Marketing Managers

Top 30 Best Value Digital Marketing Certificate Program

Earn your digital marketing certificate in 10 months. Marketing professionals need to understand the always-evolving capabilites of new and emerging media platforms.

You Will:

  • Develop a digital marketing plan.
  • Master strategies and tactics for various digital media platforms and tools.
  • Research and assess communications opportunities and customer touch points.
  • Guide your marketing campaigns with online analytics and knowledge.
  • Learn the latest laws and regulations governing communications and privacy.

Ideal for:

  • Marketing professionals.
  • Digital, media, PR and content agency professionals.
  • Tech pros who want an understanding of the digital marketing infrastructure.
  • Anyone with cross-functional marketing responsibilities.
  • New graduates who want to break into the digital-marketing field.

Program Stats:

  • Six required courses.
  • Fully online.
  • 10 months long.
  • 12.0 continuing education units (CEUs).

Non-California Residents

Due to state and federal regulations, non-California residents may only enroll in CSUF online courses when their state has authorized CSUF as a provider. Click here for more information.

It is recommended that participants who reside outside of United States and whose first language is not English must possess English language proficiency equivalent to a minimum TOEFL score of 550 (paper), 80 (iBT) or IELTS score of 6.5.

It is the participantís responsibility to demonstrate English language proficiency necessary to fully participate in the class lectures and discussions.

For optimal viewing of the course schedule below, please view on a tablet or desktop
Please note: Note: Click on the course title to view all available course sections. Hover over the colored labels to view where the course will be offered.
Course Title
Summer
2020
Fall
2020
Winter / Spring 2021
 
Learn More
Days Date Time Location
09/07/20-10/11/20 Online Online-Variable
Fee
$490.00
Register
 
Learn More
Days Date Time Location
10/19/20-12/13/20 Online Online-Variable
Fee
$640.00
Register
 
Learn More
Days Date Time Location
08/24/20-10/04/20 Online Online-Variable
Fee
$340.00
Register

Upon completion of the certificate program, graduates will be able to:
- Understand the Digital Marketing landscape and develop a digital marketing campaign.
- Understand the use and application of digital media platforms, communication tools, and marketing strategies and tactics.
- Identify key elements that influence online consumer behavior.
- Research and assess the range of communications opportunities.
- Assess online analytics and measurement.
- Understand team roles and responsibilities in the campaign process.
- Understand the latest laws and regulations governing communications and privacy.
- Articulate best practices and future trends.

- Marketing professionals
- Product, brand and marketing project managers
- General business managers
- Account and advertising executives, managers, and coordinators
- General marketing analysts and content managers
- Public relations and communications specialists and coordinators
- Programmers and other technology professionals who want an understanding of the infrastructure behind digital marketing
- Individuals in other professions with cross functional marketing responsibilities

In addition, it is recommended that participants who reside outside of United States and whose first language is not English possess English language proficiency equivalent to:

A minimum TOEFL score of 550 (paper) or 80 (iBT)
Or
A minimum IELTS score of 6.5

There is no need to send the test score to the University. It the participant's responsibility to demonstrate English language proficiency necessary to fully participate in the class lectures and discussions.

Catherine T Atwong
Associate Professor of Marketing, Mihaylo College of Business and Economics, Cal State Fullerton
Carolyn Coal
Assistant Professor of Communications, College of Communications, Cal State Fullerton
Luis Gomez
Digital Producer-KPCC/SCPR Events
Kari A Knutson Miller
AVP, International Programs; Dean, University Extended Education California State University, Fullerton
Lyra Madding
Director of Marketing at Office Solutions
Lauren Pawell
Founder, Bixa Media
Mike Plata
Marketing Director, ByteLaunch
Mike Rossi
Director of Marketing, Crexendo
Teresa Ruiz-Decker
Social Media and Communications Manager- Children's Health Council
Kim Tang
Program Developer, University Extended Education, Cal State Fullerton
Shelly Wang
Manager, Program Development, University Extended Education, Cal State Fullerton
Gabrielle Windsor
Director or Strategic Planning: The Armory

Program Details

Location: Online
Length: 10 months
Cost: $3,240*
Next Start: Fall 2020

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