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Course Information

In course two, students will articulate requirements to meet their business goals. These requirements will serve as a basis for decisions about customer segments, revenue, key metrics for success, channels/distribution, and promotion. Students will prioritize their product's feature ideas by user impact vs. design/development effort-these features will be reviewed one-on-one by a web development professional. Also, students will determine if their product will best be developed as a responsive website or native app, and they will learn about waterfall vs. agile development 
methodologies. Students will then establish the information architecture (IA) of their digital product. 

Students will determine the best organization and labels of the content within their product by conducting card sorting exercises with their users, outline and map all pages/screens of their digital product and determine an ideal user flow. Next, students will create low-fidelity and mid-fidelity wireframes for their digital product. A wireframe is a visual representation of a user interface, stripped of any visual design or branding elements, with the purpose of exploring content, functions available, layout, and hierarchy of items displayed on the pages/screens. Finally, students will design a high fidelity prototype in Figma, ready to test with users. Prototyping allows UX/UI Designers to test and improve on the product design in a cost-effective manner. The Institute of Design at Stanford () encourages a "bias towards action", where building and testing is valued over thinking and meeting. 


The Design Thinking Process - Research, Define, Ideate

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