The Digital Marketing Landscape

Course Information

Traditional marketing methods fall short of giving businesses a competitive edge. Today's marketing professional must be able to plan, execute and deploy a multi-channel digital marketing campaign. ~In this course, participants will develop a common vocabulary with industry professionals, discuss the advantages and disadvantages of different media platforms in relation to business objectives, and the opportunities associated with digital marketing strategies and tactics. ~The participants will learn the strategy and planning components of a digital marketing campaign, as well as web analytics and performance measurement.

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0 Course sections available Note: Click on the schedule number (i.e. E125-11103) to view more course information.

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Course: The Digital Marketing Landscape

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