Course Number: SBAE 6985 (2.4 CEUs/24 Hours)
Search Engine Marketing remains one of the top strategies for driving traffic to a website. Participants will learn the art and science of how search engines work, how it contributes to online visibility and ranking, and the role of website design and usability into the marketing mix. Through the course participants will build out a campaign and develop a detailed strategic and tactical level search engine marketing plan. In addition, participants will also learn how to use key performance indicators to measure the effectiveness of a campaign.
The Digital Marketing Landscape
Instructor: S. Wiideman, Bachelor's Degree in E-Business Management, President and Senior Search Strategist at Wiideman Consulting Group
Course part of: Online Digital Marketing Certificate | Cal State Fullerton
Please be advised that a username and password will be required to access online classes. If you have never logged into the CSUF Portal, you must log in with your CWID and temporary PIN# at to create your CSUF Portal account prior to the first day of class. This process will allow you to create a CSUF username and password. Please click on the "Current Student Resources" tab and then "Program and Course Policies" and "Computer Access" for more information. If you have any questions, please contact EIP Student Services at (657) 278-2611.