Site Optimization and Strategic Search Engine Marketing

Course Information

Search Engine Marketing remains one of the top strategies for driving traffic to a website. Participants will learn the art and science of how search engines work, how it contributes to online visibility and ranking, and the role of website design and usability into the marketing mix. Through the course participants will build out a campaign and develop a detailed strategic and tactical level search engine marketing plan. In addition, participants will also learn how to use key performance indicators to measure the effectiveness of a campaign.

Please note: Students are welcome to register for these courses through the first Thursday following the start date of each course.
If you missed the registration window or have any questions, please contact EIP Student Services at eipconnect@fullerton.edu.

Prerequisite

The Digital Marketing Landscape

• Schedule

0 Course sections available Note: Click on the schedule number (i.e. E125-11103) to view more course information.

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Course: Site Optimization and Strategic Search Engine Marketing

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