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Course Information

Online marketing is one of the most cost-effective channels of communication and is heavily used by companies of all sizes. In this course participants will gain insight into the components of a successful online marketing campaign, including email communications and effective digital advertising methods. Participants will learn how to write effective ad and email copy, optimize open and click-through rates, and the role of landing pages to drive conversion. Through the course participants will build out a campaign and develop a detailed strategic and tactical level online marketing plan. In addition, participants will learn how to use key performance indicators to measure the effectiveness of a campaign.

Please note: Students are welcome to register for these courses through the first Thursday following the start date of each course.
If you missed the registration window or have any questions, please contact EIP Student Services at eipconnect@fullerton.edu.


Site Optimization and Strategic Search Engine Marketing

0 Course sections available Please note: Note: Click on the schedule number (i.e. E125-11103) to view more course information.
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