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Course Information

Online marketing is one of the most cost-effective channels of communication and is heavily used by companies of all sizes. In this course participants will gain insight into the components of a successful online marketing campaign, including email communications and effective digital advertising methods. Participants will learn how to write effective ad and email copy, optimize open and click-through rates, and the role of landing pages to drive conversion. Through the course participants will build out a campaign and develop a detailed strategic and tactical level online marketing plan. In addition, participants will learn how to use key performance indicators to measure the effectiveness of a campaign.


The Digital Marketing Landscape

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