Course Number: SBAE 6987 (1.8 CEUs/18 Hours)
The reach of social media is continuously expanding and there are limitless opportunities to engage consumers, promote products and services, and create brand loyalty. Learn how to incorporate social media into the business strategy, build brand management, and grow a social media presence. Participants will build out a campaign and develop a detailed strategic and tactical level social media marketing plan, as well as learn how to use key performance indicators to measure the effectiveness of a campaign.
The Digital Marketing Landscape
Instructor: C. Jeziorski, MA, International Studies from University of Denver, Founder & Lead Strategist at Inity
Course part of: Online Digital Marketing Certificate | Cal State Fullerton
Please be advised that a username and password will be required to access online classes. If you have never logged into the CSUF Portal, you must log in with your CWID and temporary PIN# at to create your CSUF Portal account prior to the first day of class. This process will allow you to create a CSUF username and password. Please click on the "Current Student Resources" tab and then "Program and Course Policies" and "Computer Access" for more information. If you have any questions, please contact EIP Student Services at (657) 278-2611.