Course Number: SBAE 6988 (2.4 CEUs/24 Hours)
Mobile devices have evolved from being primarily used to make and receive phone calls. Today's consumer uses their wireless device to read emails, browse websites, view videos and research products and services. Mobile traffic is fast rising and is becoming an essential component of the digital marketing toolbox. This course will look at how wireless technology fits into the marketing landscape, examine the top mobile tools, and discuss current and future trends. Participants will build out a campaign and develop a detailed strategic and tactical level mobile marketing plan, as well as learn how to measure and evaluate mobile analytics.
The Digital Marketing Landscape
Instructor: G. Graves
Course part of: Online Digital Marketing Certificate | Cal State Fullerton
Please be advised that a username and password will be required to access online classes. If you have never logged into the CSUF Portal, you must log in with your CWID and temporary PIN# at to create your CSUF Portal account prior to the first day of class. This process will allow you to create a CSUF username and password. Please click on the "Current Student Resources" tab and then "Program and Course Policies" and "Computer Access" for more information. If you have any questions, please contact EIP Student Services at (657) 278-2611.