Course Number: SBAE 6989 (1.2 CEUs/12 Hours)
This final capstone course offers participants a unique opportunity to integrate and apply the concepts and strategies learned in the previous courses. Participants will select one existing company or organization and from start to finish plan and develop a multi-channel digital marketing campaign. Presentations will cover key aspects of a well-planned digital marketing plan, best practices and lessons learned.
The Digital Marketing Landscape, Site Optimization and Strategic Search Engine Marketing, Getting Results with Email Marketing and Online Advertising, Social Media Marketing Strategy and Execution, Mobile Marketing: Getting Mobile-lized
Instructor: G. Graves
Course part of: Online Digital Marketing Certificate | Cal State Fullerton
Please be advised that a username and password will be required to access online classes. If you have never logged into the CSUF Portal, you must log in with your CWID and temporary PIN# at to create your CSUF Portal account prior to the first day of class. This process will allow you to create a CSUF username and password. Please click on the "Current Student Resources" tab and then "Program and Course Policies" and "Computer Access" for more information. If you have any questions, please contact EIP Student Services at (657) 278-2611.