Course Number: SBAE 6989 (1.20 CEUs/12 Hours)
This final capstone course offers participants a unique opportunity to integrate and apply the concepts and strategies learned in the previous courses.~~ Participants will select one existing company or organization and from start to finish plan and develop a multi-channel digital marketing campaign.~ Presentations will cover key aspects of a well-planned digital marketing plan, best practices and lessons learned.
Please note: Students are welcome to register for these courses through the first Thursday following the start date of each course.
If you missed the registration window or have any questions, please contact EIP Student Services at eipconnect@fullerton.edu.
Mobile Marketing: Getting Mobile-lized
Note: Click on the schedule number (i.e. E125-11103) to view more course information.
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