Course Number: SBAE 6984 (1.8 CEUs/18 Hours)
Traditional marketing methods fall short of giving businesses a competitive edge. Today's marketing professional must be able to plan, execute and deploy a multi-channel digital marketing campaign. In this course, participants will develop a common vocabulary with industry professionals, discuss the advantages and disadvantages of different media platforms in relation to business objectives, and the opportunities associated with digital marketing strategies and tactics. The participants will learn the strategy and planning components of a digital marketing campaign, as well as web analytics and performance measurement.