Course Number: SBAE 6984 (1.8 CEUs/18 Hours)
Traditional marketing methods fall short of giving businesses a competitive edge. Today's marketing professional must be able to plan, execute and deploy a multi-channel digital marketing campaign. In this course, participants will develop a common vocabulary with industry professionals, discuss the advantages and disadvantages of different media platforms in relation to business objectives, and the opportunities associated with digital marketing strategies and tactics. The participants will learn the strategy and planning components of a digital marketing campaign, as well as web analytics and performance measurement.
Course part of: Digital Marketing Certificate
Please be advised that a username and password will be required to access online classes. If you have never logged into the CSUF Portal, you must log in with your CWID and temporary PIN# at to create your CSUF Portal account prior to the first day of class. This process will allow you to create a CSUF username and password. Please click on the "Current Student Resources" tab and then "Program and Course Policies" and "Computer Access" for more information. If you have any questions, please contact EIP Student Services at (657) 278-2611.