Twitter wdigets
Professional Development, University Extended Education, California State University, Fullerton

Course Information

Online marketing is one of the most cost-effective channels of communication and is heavily used by companies of all sizes. In this course participants will gain insight into the components of a successful online marketing campaign, including email communications and effective digital advertising methods. Participants will learn how to write effective ad and email copy, optimize open and click-through rates, and the role of landing pages to drive conversion. Through the course participants will build out a campaign and develop a detailed strategic and tactical level online marketing plan. In addition, participants will learn how to use key performance indicators to measure the effectiveness of a campaign.

Prerequisite

The Digital Marketing Landscape

0 Course sections available Please note: Note: Click on the schedule number (i.e. E125-11103) to view more course information.
Schedule # Days Date Time Location Fee Register

Notify me when this course is next available: Notify Me

Required