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Course Information

Online marketing is one of the most cost-effective channels of communication and is heavily used by companies of all sizes. In this course participants will gain insight into the components of a successful online marketing campaign, including email communications and effective digital advertising methods. Participants will learn how to write effective ad and email copy, optimize open and click-through rates, and the role of landing pages to drive conversion. Through the course participants will build out a campaign and develop a detailed strategic and tactical level online marketing plan. In addition, participants will learn how to use key performance indicators to measure the effectiveness of a campaign.

Prerequisite

The Digital Marketing Landscape

1 Course sections available Please note: Note: Click on the schedule number (i.e. E125-11103) to view more course information.
Schedule # Days Date Time Location Fee Register
E195-11355 06/10/19-07/28/19 Online Online-Variable $600.00
Instructor: Campbell
Unit(s): 2.4
Notes:
Please be advised that a username and password will be required to access online classes. If you have never logged into the CSUF Portal, you must log in with your CWID and temporary PIN# at to create your CSUF Portal account prior to the first day of class. This process will allow you to create a CSUF username and password. Please click on the "Current Student Resources" tab and then "Program and Course Policies" and "Computer Access" for more information. If you have any questions, please contact EIP Student Services at (657) 278-2611.

Required