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Professional Development, University Extended Education, California State University, Fullerton
Business Programs

Business Programs

Cal State Fullerton offers a variety of business related professional development programs taught by instructors who are working or have worked in the industry. The content is current and can be applied immediately to the workplace.

Digital Marketing

Cal State Fullerton's Digital Marketing certificate program focuses on the development of skills required to build and sustain digital marketing campaigns. Throughout the six online courses, you will be working with a mock company from start to finish developing real-world digital marketing plans. The certificate consists of 6 required online courses totaling 120 hours of lecture and discussion. 12.0 Continuing Education Units will be awarded to the certificate graduate. The program can be completed in as little as 10 months. Each course lasts 4-6 weeks.

Business Analysis

The Certificate in Business Analysis focuses on providing you with practical skills needed to successfully perform business analysis. Taught by experienced business analysis practitioners, the program takes you step-by-step in learning how to identify business needs; elicit, analyze and validate business requirements; and recommend real solutions to enterprise problems. Upon completion of the program, you will gain applicable tools and have a substantial portfolio demonstrating all aspects of work performing a business analysis project.

Human Resources Management

Effective human resources management is essential to developing a company’s strategy and to handle its employee-centered activities. You will acquire skills needed to recruit, select and retain qualified employees, analyze employment needs, compose job descriptions, effectively promote openings and to identify and screen applicants. You will also learn how to conduct performance appraisals and evaluations and about the critical laws and regulations affecting human resources.

Project Management

Learn Project Management from start to finish with an overview and building with managing procurement, planning and risk, quality and communications. Then continue building skills in time and cost management leading to project execution, control, evaluation and closure. Experienced project managers will guide you step-by-step to develop a “virtual project” portfolio that can help you demonstrate your project management and capabilities.

Effective Management

The certificate in Effective Management includes topics such as communication skills, team building, time and stress management, financial management, discovering your leadership strengths and leading and motivating for success among others. On completion, you will have the tools to implement and practice such a strategy at your company.